Sydney, Australia-based metalcore band Capture the Crown formed in early 2010. The group released its debut single, "You Call That a Knife? This Is a Knife!," promoting the video through its YouTube channel and reaching five million views within a year. Three more successful singles followed in 2012 and the band traveled to the U.S. to record its debut LP, 'Til Death, at revered metal producer Cameron Mizell's Chango Studios in Florida. Capture the Crown joined the Sumerian Records roster and their album was released in late 2012. In 2013, the group released a new single called "All Hype, All Night" and embarked on its first headlining tour. Later that year, Capture the Crown parted ways with Sumerian and continued working on their follow-up album on their own.