The perfect mix of energy driven and classic 70's HARDROCK with the attitude of PUNKROCK.
Where bands like Graveyard or Rival Sons explore and reinvent the heavier stuff from the 70′s, old school rockers The Gloria Story focuses on the more party oriented sounds of that same decade. The Gloria Story is a mashup of punk rock attitude with hard rock energy – always with an analouge feeling, a humorous twist and a dark soul. The Gloria Storys debut album “Shades of White” instantly hit the #1 spot on Swedish rock charts upon it’s release in june 2011. The band has also been awarded with a platinum disc for 20.000 sold copies of “OH NO (2010)”.
The concept of mixing flamboyant posing with high energy rock and roll and pure entertainment has made The Gloria Story into one of the most promising Swedish touringmachines in recent years. With 150+ shows opening for bands like Thin Lizzy and Gilby Clarke, and touring festivals like Sweden Rock Festival and clubs all over Europe The Gloria Story is on the edge of making it big. All the way, from their humble beginnings in 2009, TGS has had a genuine and honest lo tech, old school sound that has amazed audiences wherever the band has played. This is truly re-invented and re-grooved 70′s rock. The Gloria Story is a quick fix that probably won’t save the whales or the rain forrest – but most likely your next party!
About the new album “Born to Lose” (April 2013)
No outside producers or songwriters. No expensive studios. “Born to lose” is pure, hard, honest 70′s garage rock. On “Born to Lose” you will find a dirtier, more bass driven and heavier sounding Gloria Story. No ballads, no fillers, no AoR. Just 12 songs with catchy punk rock melodies over chewy riffing. “Born to lose” is not a perfect album. But rock and roll was never meant to be a perfect thing in the first place, was it? This is but five guys with guitars and a crate of beer in an analogue studio – singing and playing their hearts out. The Gloria Story – like everyone else – have had their share of heartache and pain in life. “Born to Lose” is where that pain is reforged into solid, cheerful, old school rock that will kick life in the nuts without taking things to serious.
Where bands like Graveyard or Rival Sons explore and reinvent the heavier stuff from the 70′s, old school rockers The Gloria Story focuses on the more party oriented sounds of that same decade. The Gloria Story is a mashup of punk rock attitude with hard rock energy – always with an analouge feeling, a humorous twist and a dark soul. The Gloria Storys debut album “Shades of White” instantly hit the #1 spot on Swedish rock charts upon it’s release in june 2011. The band has also been awarded with a platinum disc for 20.000 sold copies of “OH NO (2010)”.
The concept of mixing flamboyant posing with high energy rock and roll and pure entertainment has made The Gloria Story into one of the most promising Swedish touringmachines in recent years. With 150+ shows opening for bands like Thin Lizzy and Gilby Clarke, and touring festivals like Sweden Rock Festival and clubs all over Europe The Gloria Story is on the edge of making it big. All the way, from their humble beginnings in 2009, TGS has had a genuine and honest lo tech, old school sound that has amazed audiences wherever the band has played. This is truly re-invented and re-grooved 70′s rock. The Gloria Story is a quick fix that probably won’t save the whales or the rain forrest – but most likely your next party!
About the new album “Born to Lose” (April 2013)
No outside producers or songwriters. No expensive studios. “Born to lose” is pure, hard, honest 70′s garage rock. On “Born to Lose” you will find a dirtier, more bass driven and heavier sounding Gloria Story. No ballads, no fillers, no AoR. Just 12 songs with catchy punk rock melodies over chewy riffing. “Born to lose” is not a perfect album. But rock and roll was never meant to be a perfect thing in the first place, was it? This is but five guys with guitars and a crate of beer in an analogue studio – singing and playing their hearts out. The Gloria Story – like everyone else – have had their share of heartache and pain in life. “Born to Lose” is where that pain is reforged into solid, cheerful, old school rock that will kick life in the nuts without taking things to serious.